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Create your School’s Marketing Action Plan to Differentiate and Expand its Reputation

  • 07 February 2020
  • 08:00
  • 08 February 2020
  • 16:00
  • International School of Tanganyika

The IMPACT Marketing Action Plan provides a step-by-step process of identifying your market position, fine-tuning who the school is best suited to serve, and then engaging the school community to curate and communicate stories that demonstrate this value in a personalized way to prospective families or other suitable audience. 


KEY AUDIENCE: Heads of School, Marketing, Communications, and Admissions professionals.

With dramatic shifts in international education, schools can no longer rely on being one of only two or three options for families. With the growing number of schools, frequently armed with savvy and robust in-house or headquarter-based digital marketing teams, it’s increasingly challenging to be clear about your identity, communicate that differentiation to families in a compelling way, and stand-out among all the digital messages people are inundated with on a daily basis.

The workshop starts by considering schoolwide objectives, creating a relevant department specific strategy, and then further breaking down systems and tactics (social media, blogging, PR, videos, digital ads, website content, etc.) to create awareness/ reputation/ marketing/ recruitment/ advancement campaigns to collaboratively achieve objectives and measure results.

As a participant of this institute, you will have an outline of a marketing strategy to bring back to your school team, connecting marketing and communications efforts to admissions results: including how to express the school value in a personalized way using blogs, social media, email, video and other digital means.


     Membership  Full Affiliate  Individual 
     Early-Bird Rate  US$ 415  US$ 435  US$ 435
     Full Registration  US$ 435  US$ 460  US$ 460

    Early-bird Deadline: 9th December 2019

    Cancellation Date: 7th January 2020

    Deborah Janz-Kriger is a leading international branding and marketing expert and speaker. She is recognized for delivering profound results for her clients, utilizing an intelligent blend of creative, engaging and disruptive solutions. As a speaker, Deborah has inspired, entertained and empowered audiences with her unique ability to demystify the power of branding and help her client’s gain position at the leading edge of integrating best-of-breed brand building and story-telling with the latest and most relevant technology tools. Deborah speaks on building awareness and developing relationships through digital media and helps clients and audiences alike meaningfully navigate the complexities and nuances of a rapidly shifting and noisy marketplace in order to attract ideal clients to businesses, mission appropriate families, and faculty to schools.




    International School of Tanganyika
    P.O. BOX 2651
    Dar es Salaam, Tanzania 

    Visa and Health
    Visitors to Tanzania require a visa unless they come from one of the visa exempt countries. Exempt countries include all those travelling with a passport from an East African Country. For other exempt countries see the new Tanzania Government eVisa website where you can also apply for an entry visa.

    All visitors must hold a passport valid for 6 months.


    Best Western Coral Beach Hotel

    Physical Address: Plot 956/1412, Coral Lane, Masaki, Dar es Salaam, Tanzania
    Phone No: +255 22 260 1928 | +255 744 287 554

    Hotel Slipway

    Physical Address: Slipway Road, Msasani Peninsula, Dar es Salaam, TanzaniaPhone No: +255 22 260 0893 | +255 71 388 8301

    DoubleTree by Hilton

    Physical Address: Slipway Road, Msasani Peninsula, Dar es Salaam, Tanzania
    Phone No: +255 22 221 0000

    Booking Process
    You can book your accommodation and airport transfers directly with the hotels listed above, either via their websites or telephone contacts.

    Hotel – School Transport
    The Host School will provide a shuttle to pick participants from each of the hotels listed above in the morning and provide a return trip in the evening.

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